eNewsletters, a digital version of a newsletter, is important to online entrepreneurs in promoting their business on the web. Sending enewsletters is a traditional marketing strategy that helps build customer loyalty, increase sales, generate targeted sales leads, cut down on customer service expenses and keep customers or future clients informed about new services and products, upcoming company events and promotions, company news and other information.
Top 10 Benefits of eNewsletters
The importance of having newsletters on websites has been proven for years. If you are having doubts about putting up your own enewsletters, here are the top 10 eNewsletter benefits that could change your mind:
1. Low Cost – The advantage of using eNewsletters for businesses is apparent because you are able to grow your business by increasing referrals and revenue from existing clients. Aside from the writer who would be producing the content for your newsletter (which you can also do yourself), there are no additional expenses to pay. You can also save money for customer service support, publishing and printing fees, mailing costs and other expenses you would face when creating a printed newsletter. In addition, online eNewsletter management programs and systems usually offer a monthly or pay-as-you-go option, which gives you the freedom to choose a plan based on your budget.
2. Lead Generation – The most valuable benefit of eNewsletter is lead generation because a subscriber list can turn into future clients. Since a person already subscribed to your eNewsletter, the interest on your product or service is already there. eNewsletters are effective because it attracts your target audience, instead of a wide range of customers not interested in your service.
3. Enhance Reputation – Since sending eNewsletters is a one-click process, you will be able to update your clients about changes in policies, company news, and other information beneficial to your business. With useful tips, well-written articles and consistent flow of content, you are able to demonstrate your knowledge in your industry, gain your audience’s trust and build an ongoing relationship with your subscribers.
4. Increase Lifetime value of Your Clients – As long as you listen to comments, feedback, complaints and other suggestions given by your clients, your business will thrive. An e-newsletter allows you to voice out projects and updates your company is currently working on to ensure maximum customer satisfaction, which in turn, increase the lifetime value of your customers. eNewsletters also remind your clients about the services you offer.
5. Cheap Communication Channel – Even if you remove the need for customer support and telephone operators, e-newsletters provide a cheaper alternative for your clients to voice out their complaints and a cost-effective communication channel to circulate your message. Enewsletters provide a higher response rate than traditional newsletters because they are sent to a highly receptive audience. Enewsletters can also serve as a way to reach the press without spending a lot of money.
6. Track Customer Interest – Most eNewsletter systems provide real-time statistics such as bounce rates, open rates, links followed, campaign comparisons and other features that provide a way to gauge the results of your marketing efforts. These traceable results can also help identify undeliverable, giving you a chance to correct mistakes and resend enewsletters. These statistics allow you to review and adjust your campaign to ensure your marketing plans are as effective as possible.
7. Help Follow-up Potential Leads – Some of your newsletter subscribers may not have bought a product or service, but are checking out your offers. If you send updates, promotions, contests and other enticing deals, these potential leads may actually become your clients.
8. Up-To-Date Database – Keeping an up-to-date database is important in running a business. eNewsletters can be sent daily, weekly, monthly, quarterly, during weekends, seasonal or special promotional periods.
9. A Channel for Advertising – With your target audience welcoming your newsletters in their email, you can take advantage of this by placing ads in your digital newsletters. Newsletters are great for advertising because they pass through spam filters, so the chances of your readers to receive the enewsletter are higher than direct e-mail marketing. However, you should avoid over-doing ad placements as this may turn off your subscribers.
10. Leverages your Marketing Efforts – Not only will you be able to offer promotions directly to interested customers, you can also collect customer research through responses and surveys.
eNewsletter Formats: HTML, Plaint Text, PDF
Digital newsletters come in three formats – HTML, Plain Text and PDF, each with advantages and disadvantages. The newsletter format you use on your campaign depends largely on your target audience, but HTML, Plaint Text and PDF are currently the three most-used formats in sending enewsletters.
- HTML eNewsletter Format – If your newsletters would include graphics such as pictures, HTML is a good option because it looks more professional than plain text and it is easier to create than PDF formats. The downside of using HTML is compatibility issues, since some designs may not always look the same as other people using various e-mail clients or different computers. To solve this, you need to test the eNewsletter on several web browsers and e-mail systems yourself. You can also use ready-made templates for your newsletter or hire a professional HTML designer to create a good-looking template.
- Plain Text Format – Plain text eNewsletter formats work well if you produce content on a regular basis. It is the easiest method of newsletter creation since it doesn’t require HTML codes or PDF documents for each issue you release. It also prevents your newsletter from getting marked as spam, so you know your subscribers are receiving your messages on time, all the time.
- PDF Format – PDF is the least popular of enewsletter formats because it takes the most time to create. PDF formats are also only readable if your subscriber downloads the newsletter, which can be a hassle for subscribers. However, it provides an extremely professional look, particularly if the newsletter includes plenty of high quality graphics
In sending newsletters to your subscriber, it is important that you choose an effective newsletter publishing software. This is important since it is impossible to send thousands of newsletter to people one by one. Once you’ve created your newsletter regardless of format, you only need to press the “send” button and you’ll be sending it to hundreds or thousands of people automatically.